General Electric: Creating a Memorable Brand

With multiple brands in today’s ecosystem vying for your audience’s attention, it is important that your audience does not only have an adequate perception of your brand, but also remembers your brand. 

One way to ensure that your audience remembers your brand is to give them tangible brand elements, such as merch.

This is the principle that GE Vernova, GE Healthcare and GE Gas Power apply as they consistently create custom merch for their events and corporate trainings throughout the year. 

To truly distinguish your brand, your audience must be able to recall and interact with tangible elements of your brand.